What is GIF?

GIF is one of the oldest image formats still in widespread use. It uses lossless LZW compression and supports up to 256 colors per frame. Its key feature is the ability to store multiple frames, creating simple animations that loop continuously.

While GIF has been largely superseded by more modern formats for static images, it remains the most popular format for short, looping animations on social media and messaging platforms.

History

GIF was created by CompuServe in 1987 to provide a color image format for their file downloading areas.

  • 1987: GIF87a released
  • 1989: GIF89a adds animation and transparency
  • 1990s: Patent controversy with LZW compression
  • 2000s: Becomes internet culture phenomenon

Key Features

  • Animation: Multiple frames support
  • 256 Colors: Per frame palette
  • Transparency: 1-bit (on/off)
  • Lossless: LZW compression
  • Looping: Continuous playback
  • Universal: Supported everywhere

Common Uses

  • Short looping animations
  • Reaction images and memes
  • Animated logos
  • Loading indicators
  • Social media content
  • Simple graphics with few colors

Advantages

  • Animation without plugins
  • Universal compatibility
  • Simple to create
  • Transparent backgrounds
  • Auto-plays in browsers

Limitations

  • Limited to 256 colors per frame
  • Large file sizes for animations
  • No audio support
  • Poor compression for photos
  • Binary transparency only

Technical Information

GIF uses LZW lossless compression and can store multiple images in a single file for animation. Each frame can have its own 256-color palette.

File extension.gif
MIME typeimage/gif
Developed byCompuServe
First released1987
CompressionLossless (LZW)
ColorsUp to 256 per frame
AnimationSupported